}

From the category archives:

Marketing Research and Analysis

Why Focus Groups Are a Waste of Money for B2B Marketers

by Jennifer Beever on May 11, 2012

B2B Marketer – Look Before You Leap

by Jennifer Beever on May 9, 2012

B2B Marketers: It’s Time to Buy a Vowel

by Jennifer Beever on August 29, 2011

Improve Service with a Customer Touch Point Map

by Jennifer Beever on November 12, 2010

Top 10 Social Media Questions Businesses Have

by Jennifer Beever on August 25, 2010

Why B2B Marketers Need Blue Ocean Strategy

by Jennifer Beever on May 4, 2010

How Dynamic is Your Marketing Consultant?

by Jennifer Beever on March 7, 2010

Vote for Your Favorite 2010 Superbowl Ad

by Jennifer Beever on February 7, 2010