}

From the category archives:

Marketing Miscellany

How to Market to Chief Information Officers (CIOs)

by Jennifer Beever on April 21, 2015

Is Marketing Staffing Going the Way of IT?

by Jennifer Beever on March 7, 2014

Is Your Social Media Consultant an Expert or a Wannabe?

by Jennifer Beever on August 23, 2013

B2B CMOs – Get Out of Your Silo and Lead

by Jennifer Beever on January 5, 2012

Leverage Your B2B Marketing Assets

by Jennifer Beever on December 6, 2011

What is Marketing? Better Yet, What is it NOT?

by Jennifer Beever on June 7, 2011

B2B Marketers: People Don’t Buy From Computers

by Jennifer Beever on March 11, 2011