B2B Marketing & Sales Experience
New Incite works with a variety of highly talented, independent service professionals, including graphic designers, photographers, web developers, exhibit booth manufacturers and others who come together to best serve each client project. One of New Incite’s strengths lies in its ability to flexibly assemble the right talent for your projects.
Founder Jennifer Beever, Chief Marketing Officer for Hire
Marketing Consultant and MBA Jennifer Beever is a “Chief Marketing Officer for Hire” for growing companies. With her background in B2B sales and marketing for software, technology and manufacturing companies, Jennifer has a unique ability to analyze business situations and apply practical marketing programs that get results for her clients. Her experience in marketing technology products and services provides her with special talent in translating the technical into stories that sell for her clients.
In 2009 Jennifer received the Inbound Marketing Certified Professional with Honors Distinction certification, which recognizes proficiency in Inbound Marketing principles and best practices, including blogging, social media, lead conversion, lead nurturing, and closed-loop analysis. Only 15% of IMCPs receive Honors Distinction.
Jennifer Beever spent fourteen years in marketing management, product management, and sales in the software industry prior to founding New Incite. She put herself through Pepperdine’s Graziadio Business School MBA program by attending night classes while maintaining her status as a top sales rep in the software industry. She has worked with many B2B companies and organizations, including: IBM, Computer Associates, System Software Associates, Marcam, Informix, ORACLE, Nissin Foods and the California Institute of Technology (Caltech) IRC.
Originally from the great state of Maine, Jennifer is an avid skier, reader, and enjoys tennis and golf. She tutored children in the LA Times Reading-by-9 program (now The Wonder of Reading) for several years and has volunteered for and contributed to Habitat for Humanity San Fernando/Santa Clarita Valleys and the Los Angeles Regional Foodbank.
Education and Certifications:
Inbound Marketing Certified Professional, 2009
Certified Management Consultant, 2001 – 2010
QuadStrat Strategic Performance Assessment Certification, 2000
Target Account Selling Training, 1996
Karrass Effective Negotiating Training, 1996
Solution Selling Training, 1992
MBA, 1990. Pepperdine University, Malibu, California
Xerox Personal Selling Skills Training, 1984
BA, 1983.Colby College, Waterville, Maine
2010-2011, Association for Corporate Growth Los Angeles (Marketing Committee)
2002-2012, Association of Strategic Planning (National Marketing Chair, 2005-2007) SoCal Chair 2005-06, President 2004-05, Programs 2003-04)
1998-2010, Institute of Management Consultants (Confab Marketing Chair, 2007-10, SoCal Chair 2003-04, President 2002-03, VP Programs 2001-02, VP Marketing 2000-01,)
1997-2012, ProVisors (Newsletter Editor, 2006-09, Newsletter Team, 1997-2010)
1999-2008, Technology Council of Southern California (Valley Chapter Committee, 2004-2008)
1990-2006, Pepperdine Graziadio School of Business Management Partners (Leadership Council, 1997-2006)
1999-2000, Los Angeles Venture Association
1997-1998, Pepperdine West Valley Waves Executive Council
1997-1998, American Marketing Association
1995-1998, Board of Directors, World Affairs Council, Ventura
1983-1988, American Production and Inventory Control Society